Cellyn Tan
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pride in london
pride in london
pride in london
# about
Contributed to delivering an open-source React Native mobile app for Pride in London that encourages festival discovery and accessibility. It was a volunteering effort led by the company's Social Value Task force where we worked on it for 1,060 hours and clocked in about 300 pro-bono days. You can also read about the project by Red Badger here.
∙ social Impact
∙ interaction design
# excitement of planning
Some findings from the previous year, in particular, stood out: 70% of users only opened the app a few times, with more than 20% of the respondents downloading the app just for the Parade weekend itself. Early on we knew that it was necessary to boldly communicate the four week timeline of the festival if it was going to meet its full potential for users.
Building a mobile app was a fantastic experience for the team of designers, but one that also had its challenges for a team more familiar with building responsively for the web. Much of the useful feedback came from frequent ‘GOOB-ing’ (Get out of the building).
# mental models of filters
While Android users were familiar with confirming their filter selection with a primary button, iPhone users would ordinarily return to their previous screen to bring these filters into effect. This behaviour for iPhone users is so automatic that they were effectively blinded to the “Cancel” button we had designed. Taking this feedback forward, we designed and tested an interface that would work for both sets of users.
# micro-interactions
One of the goals are to allow saving of the events that users would like to visit. I had the pleasure to inject a little spirit of the festival in that micro-interaction with the heart accompanied with each event.
# Encourage the discovery of the events
Building the Pride in London app gave Red Badger the incredible opportunity to deliver an experience that would reach the community that make Pride happen year round. With our cross-functional team and our stakeholders, we reviewed the previous year’s online survey. From this we defined our users’ jobs, pains, and gains, directly feeding into the product vision: 'The Pride app is a place to promote and showcase the diversity of the Pride in London 2018 festival and parade, helping users to discover events, plan and get involved in Pride simply and easily.' Some key ideas to focus on include:
# excitement of planning
Some findings from the previous year, in particular, stood out: 70% of users only opened the app a few times, with more than 20% of the respondents downloading the app just for the Parade weekend itself. Early on we knew that it was necessary to boldly communicate the four week timeline of the festival if it was going to meet its full potential for users.
Building a mobile app was a fantastic experience for the team of designers, but one that also had its challenges for a team more familiar with building responsively for the web. Much of the useful feedback came from frequent ‘GOOB-ing’ (Get out of the building).
# mental models of filters
While Android users were familiar with confirming their filter selection with a primary button, iPhone users would ordinarily return to their previous screen to bring these filters into effect. This behaviour for iPhone users is so automatic that they were effectively blinded to the “Cancel” button we had designed. Taking this feedback forward, we designed and tested an interface that would work for both sets of users.
# micro-interactions
One of the goals are to allow saving of the events that users would like to visit. I had the pleasure to inject a little spirit of the festival in that micro-interaction with the heart accompanied with each event.
# Encourage the discovery of the events
Building the Pride in London app gave Red Badger the incredible opportunity to deliver an experience that would reach the community that make Pride happen year round. With our cross-functional team and our stakeholders, we reviewed the previous year’s online survey. From this we defined our users’ jobs, pains, and gains, directly feeding into the product vision: 'The Pride app is a place to promote and showcase the diversity of the Pride in London 2018 festival and parade, helping users to discover events, plan and get involved in Pride simply and easily.' Some key ideas to focus on include:
Time
300+ pro-bono days
Agency
Red Badger, London for Pride in London 2018
Surface key information and event times at a higher level for users to start refining their search fromn the get go
Surface key information and event times at a higher level for users to start refining their search fromn the get go
Surface key information and event times at a higher level for users to start refining their search fromn the get go
Surface key information and event times at a higher level for users to start refining their search fromn the get go
